Yeah, you read right… but bär with us.
If we’re being honest, IKEA is pretty near the top of Santa’s naughty list when it comes to sustainability. Think about it, where else do you suddenly decide you need at least three candle holders, a pouffe and a cutlery organiser just because it’s there and costs less than a round of drinks in a London pub? They produce en masse and, sure, it’s cheap and cheerful, but mass production usually entails an environmental fall-out.
However, we’re featuring the Swedish powerhouse nonetheless because we’re the worst eco/ethical blog ever.
Just kidding (please don’t leave). We’re featuring them because they’re trying to be better and they’re redeemingly cheap and if there’s anything us millenials can relate to it’s being poor yet delusionally aspirational. IKEA’s had a green rocket up its backside and has set out a new agenda that involves green production methods and the use of recycled materials. Take their new KUNGSBACKA kitchen range, for example. [Side note: KUNGSBACKA is pronounced in an aggressive, fake-scandinavian accent and shouted]. Maintaining their signature clean Scandi look, you wouldn’t know the range is made from recycled bottles and wood.
IKEA have also launched a project called Lagom (from the Swedish word to describe ‘just the right amount’), which aims to give doable tips using IKEA ware that can help you do your bit for the environment. Granted, some of it’s a bit tenuous, like their suggestion to wash your clothes less and buy a clothing rail instead to air out your clothes. Honey, you clearly ain’t ever been on the tube in rush hour… there’s no way we’re getting away with washing any less. But they do have some good suggestions, like IKEA solar panels, LED lights, and buying a clothes horse instead of using a dryer (just got to find a London flat big enough to house a fold-out drying rack now). Other good suggestions include buying funky IKEA rugs to prevent heat loss through wooden flooring and blinds that have a special honeycomb texture to aid insulation. Look here for more tips.
So the moral of the story is, if you do your research, you can shop at IKEA in a way that’s eco-friendly and still super-duper cheap and stylish. Gone are the days of throwing everything including (literally) the kitchen sink into the trolley in the maze of the market hall, ‘mafraid. On the upside, you’ll finally sort out your excess of candle holders.